About Us background image About Us

Re-writing the Reality of South Africa Through Knowledge and Opportunity

Students collaborating

Our Mission

At Guideian, we're on a mission to change the story for South African high school students. Too many finish school but never step into university—not because they lack potential, but because they lack the knowledge and tools to apply. We're here to bridge that gap with personalized guidance, expert support, and a seamless application process, ensuring every student can unlock their future.

Our Vision

We dream of a South Africa where every child who completes high school moves confidently to university and, ultimately, into a career they're passionate about. By helping students choose the right subjects, maintain strong marks, and apply to institutions that match their goals, we aim to build a nation where education leads to employment and where potential isn't wasted but transformed into purpose. Guideian isn't just a tool; it's a step toward a brighter, more empowered future for our youth.

Students in a classroom

What We Offer

Guideian starts with grade 9 subject selection, showing students how their choices open university doors, and continues through high school with motivation to excel and clear career paths. Our automated application system takes the confusion out of applying, submitting to students' desired universities for courses they love, while our insights into job trends ensure their education leads to real opportunities. From start to finish, we're here to make the journey simple, informed, and inspiring.

Founder portrait
I grew up in a community where finishing high school was a win, but university felt like a distant dream. My peers were bright and talented, but most never pursued higher education, not because they didn't want to, but because they didn't know how. I watched their potential fade into dead end jobs or unemployment, and it drove me to create Guideian, a tool to ensure no South African student misses out on their chance to shine.

Sonwabise Gcolotela

Founder

Working with Institutions Nation wide

We've partnered with all 26 universities and 50 TVET colleges nationwide to drive our mission of advancing education and skills. These collaborations enhance access, resource-sharing, and innovation. Bursaries like NSFAS and SETA funds provide essential financial support, removing barriers to tuition and living costs, ensuring broader participation and amplifying our impact.

26

Public Universities

76

TVET Colleges

8K+

Total Courses

40

Bursaries